What if I do not charge GST?
Set GST to 0. The calculator will treat the full customer price as your sales price before costs.
Free business tool
Product pricing calculator
Work out the customer price that covers GST, production, shipping, payment commissions, ads or rent, and still leaves the profit you want.
Pricing inputs
Suggested values includedStart with the suggested values, then adjust the inputs to match how your brand actually sells.
Use 0 if you are not GST registered.
Calculated as a percentage of the customer price.
Use 0 for cash, free UPI collection, or no-cost offline payments.
Use this for ads, rent, popup fees, or any selling cost you recover from sales. 8 means the cost is 12.5% of sales.
Costs per unit
Add all fixed costs that happen for one sale, like production, packaging, shipping, return reserve, or popup stall handling.Other percentage costs
Optional costs charged as a percentage of the final customer price, such as marketplace commission, affiliate fees, or platform charges.Add percentage costs only if they scale with sales value, like marketplace commission or affiliate fees.
Pricing clarity
Production cost is only one part of your selling price.
Many small brands price a product by adding a simple markup to production cost. That misses GST, shipping, payment fees, ad spend, rent, returns, and the profit the owner actually needs to keep.
This calculator back-solves from your desired profit percentage. It first removes GST from the customer price, then checks whether the remaining base price can cover fixed costs, percentage costs, and profit.
Common pricing questions
How should offline sellers use ROAS?
Treat it as sales divided by the selling cost you want to recover. If a multi-brand store charges rent, use sales from that store divided by that rent. For a weekend popup, use expected popup sales divided by the popup fee.
Can I add returns or packaging?
Yes. Add them as fixed per-unit costs, or as percentage costs if they scale with the final order value.
Need a better selling setup?
If pricing is only one part of the problem, let us help you look at the full store.
If you are planning to create a website, already have one that is not converting well, or feel stuck with ads, orders, or customer conversations, we can talk through what is happening and where Haulistic can help.